.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in financial backing each year, have brought up almost $360 thousand thus far this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That downturn is because of market concentration, heightened regulatory stress, and economic uncertainties.ADWEEK consulted with 5 VCs who remain to invest in adtech providers, in spite of these difficulties, regarding what they are searching for and what they steer clear of. Probably unsurprisingly, these real estate investors are actually targeting possibilities in privacy-focused technologies as well as industry-specific places like hooked up television.